Brown Media Blog

Were you in the biz when we were playing THESE?

Most any research study you see will reveal that the biggest tune-out in radio is commercials.  Since radio station managers still have this funny insistence on their stations making money, chances are, you’re going to be playing commercials whether you (or the listeners) like it or not.

Indeed, some commercials are not bad.  Some are even rather entertaining.  But let’s face it, there’s not a commercial you can play that listeners will want to hear as much as the songs you play or the talk shows you air. (more…)

It's Twenty-Ten, not Two-Thousand and Ten

Well, here we are in a new year.  As a few people who’ve read this blog know by now, it’s Twenty-Ten here in RandyWorld, not Two-Thousand and Ten.  And while I won’t continue to beat that drum so loudly as to become annoying, I will point out that in recent days, I’ve been gratified to notice that the National Association of Good Grammar (NAGG), which, admittedly, is just one guy and a bunch of his co-horts who paid attention in grammar class, have gained some traction in the mainstream media after having decreed that, just as I said in a blog entry a few months ago, the correct way of pronouncing the year 2010 is “Twenty-Ten,” not “Two Thousand Ten.” (more…)

On November 8th, 2009, I received the highest honor of my career when I was officially inducted into the Texas Radio Hall of Fame at its 2009 ceremony at Tin Hall in Houston.

Many of the names of Texas Radio Hall of Fame inductees are familiar to just about everyone in radio.  Heck, many of the Texas Radio Hall of Fame inductees are familiar to just about everyone outside of radio as well:

(more…)

You may not be sweeping as often as you think

Sometimes I wonder whether the current crop of programmers even knows where the term “sweeper” comes from.  Some of the so-called “sweepers” I hear on the radio (and am occasionally asked to voice) are so long, they’re not really suitable for sweep sets at all.  Unless hearing multiple songs in a row without commercial interruption isn’t considered a benefit of listening to your station. (more…)

Time Spent Listening? Or time spent surfing?

Sometimes it seems like every other promo I read ends with a tagline that goes something like this:  “Get all the details at OurStationWebsite.com.”  Of course as a voice talent, I’m more than happy to read whatever copy my client stations put in front of me.  But as a former programmer, I’m often left scratching my head over why stations believe it’s wise to send their listeners away to get information that we used to force listeners to get on the air — you know, by actually listening to the station. (more…)

Can we turn the page on "two thousand" next year?

Sooner or later, we have to stop saying “two-thousand” when referring to what year it is.  I mean, eventually, we’re going to have start referring to the year as “twenty-something.”

Prince didn’t call for us to “party like it’s one-thousand, nine-hundred, ninety-nine,” did he?

No, he didn’t. (more…)

Well, at long last, the Brown Media Blog is up and running.

Stay tuned for articles.  Read the ABOUT page for info about what this blog is intended to be.