Brown Media Blog

You may not be sweeping as often as you think

Sometimes I wonder whether the current crop of programmers even knows where the term “sweeper” comes from.  Some of the so-called “sweepers” I hear on the radio (and am occasionally asked to voice) are so long, they’re not really suitable for sweep sets at all.  Unless hearing multiple songs in a row without commercial interruption isn’t considered a benefit of listening to your station. (more…)

Time Spent Listening? Or time spent surfing?

Sometimes it seems like every other promo I read ends with a tagline that goes something like this:  “Get all the details at OurStationWebsite.com.”  Of course as a voice talent, I’m more than happy to read whatever copy my client stations put in front of me.  But as a former programmer, I’m often left scratching my head over why stations believe it’s wise to send their listeners away to get information that we used to force listeners to get on the air — you know, by actually listening to the station. (more…)

Can we turn the page on "two thousand" next year?

Sooner or later, we have to stop saying “two-thousand” when referring to what year it is.  I mean, eventually, we’re going to have start referring to the year as “twenty-something.”

Prince didn’t call for us to “party like it’s one-thousand, nine-hundred, ninety-nine,” did he?

No, he didn’t. (more…)

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