Jan
28
2010
2

Are your commercials slowing you down?

Were you in the biz when we were playing THESE?

Most any research study you see will reveal that the biggest tune-out in radio is commercials.  Since radio station managers still have this funny insistence on their stations making money, chances are, you’re going to be playing commercials whether you (or the listeners) like it or not.

Indeed, some commercials are not bad.  Some are even rather entertaining.  But let’s face it, there’s not a commercial you can play that listeners will want to hear as much as the songs you play or the talk shows you air. (more…)

Jan
05
2010
0

It’s Twenty-Ten!

It's Twenty-Ten, not Two-Thousand and Ten

Well, here we are in a new year.  As a few people who’ve read this blog know by now, it’s Twenty-Ten here in RandyWorld, not Two-Thousand and Ten.  And while I won’t continue to beat that drum so loudly as to become annoying, I will point out that in recent days, I’ve been gratified to notice that the National Association of Good Grammar (NAGG), which, admittedly, is just one guy and a bunch of his co-horts who paid attention in grammar class, have gained some traction in the mainstream media after having decreed that, just as I said in a blog entry a few months ago, the correct way of pronouncing the year 2010 is “Twenty-Ten,” not “Two Thousand Ten.” (more…)

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