Brown Media Blog

Were you in the biz when we were playing THESE?

Most any research study you see will reveal that the biggest tune-out in radio is commercials.  Since radio station managers still have this funny insistence on their stations making money, chances are, you’re going to be playing commercials whether you (or the listeners) like it or not.

Indeed, some commercials are not bad.  Some are even rather entertaining.  But let’s face it, there’s not a commercial you can play that listeners will want to hear as much as the songs you play or the talk shows you air. (more…)

You may not be sweeping as often as you think

Sometimes I wonder whether the current crop of programmers even knows where the term “sweeper” comes from.  Some of the so-called “sweepers” I hear on the radio (and am occasionally asked to voice) are so long, they’re not really suitable for sweep sets at all.  Unless hearing multiple songs in a row without commercial interruption isn’t considered a benefit of listening to your station. (more…)

Time Spent Listening? Or time spent surfing?

Sometimes it seems like every other promo I read ends with a tagline that goes something like this:  “Get all the details at OurStationWebsite.com.”  Of course as a voice talent, I’m more than happy to read whatever copy my client stations put in front of me.  But as a former programmer, I’m often left scratching my head over why stations believe it’s wise to send their listeners away to get information that we used to force listeners to get on the air — you know, by actually listening to the station. (more…)