Time Spent Listening? Or time spent surfing?
Sometimes it seems like every other promo I read ends with a tagline that goes something like this: “Get all the details at OurStationWebsite.com.” Of course as a voice talent, I’m more than happy to read whatever copy my client stations put in front of me. But as a former programmer, I’m often left scratching my head over why stations believe it’s wise to send their listeners away to get information that we used to force listeners to get on the air — you know, by actually listening to the station. (more…)