Were you in the biz when we were playing THESE?
Most any research study you see will reveal that the biggest tune-out in radio is commercials. Since radio station managers still have this funny insistence on their stations making money, chances are, you’re going to be playing commercials whether you (or the listeners) like it or not.
Indeed, some commercials are not bad. Some are even rather entertaining. But let’s face it, there’s not a commercial you can play that listeners will want to hear as much as the songs you play or the talk shows you air. (more…)